Motive, the AI-powered Integrated Operations Platform, has officially announced the launch of its Motive Roadside Assistance solution, which happens to be a comprehensive 24/7/365 roadside support service designed to improve driver safety and operational efficiency.
According to certain reports, the stated new service will work alongside Motive’s First Responder to strengthen and expand the company’s comprehensive safety solution. This it will do by getting drivers the help they need faster, even in remote, hard-to-reach locations.
More on the same would reveal how the new Motive Roadside Assistance solution will be available through a strategic partnership with Roadzen’s National Automobile Club (NAC), connecting commercial drivers to more than 75,000 roadside assistance providers across the U.S. and Canada. On top of that, Motive customers will also receive up to 20% discounts on the service, and an added 5% discount when service is purchased using their Motive Card.
To understand the significance of such a development, we must take into account the results from Motive’s 2024 Holiday Outlook Report, which claims that holiday season is the most dangerous time of year for drivers. You see, roads are particularly perilous around Christmas, with a 32% increase in accidents compared to the rest of December and the highest crash rate among all holidays.
During the year 2023, the week leading up to Christmas saw a 10% increase in speeding events, increasing risks for drivers and the need for emergency and roadside support. In case that wasn’t bad enough, winter weather has long been known to heighten risks, considering 65.5% of Christmas collisions are found to occur on wet or snowy roads.
Another detail contextualizing the importance of Motive’s latest solution is rooted in data which reveals that, every year, 5-10% of NAC’s commercial vehicles require roadside assistance, and every minute of roadside downtime increases risks to driver safety while reducing fleet productivity.
Fortunately enough, Motive Roadside Assistance, commercial vehicle operators can now access fast, reliable help when it’s needed the most, especially during the holiday season.
“While our north star is to prevent collisions by detecting unsafe driving behavior, it is just as important we protect drivers and reduce risk when accidents do happen,” said Jai Ranganathan, Chief Product Officer at Motive. “Whether you need fast emergency support from first responders, or a quick roadside repair to get your driver back on the road, Motive’s complete safety solution quickly delivers the help customers need.”
As commercial fleets with heavy-duty vehicles and semi-trucks require specialized, large-scale towing, tire repair, and fuel delivery, a combination of Motive’s industry-leading AI technology and NAC’s extensive roadside assistance network, which meets the unique requirements of commercial vehicles, will help fleets ensure drivers and cargo are protected and operations can run efficiently no matter what happens on the road.
Taking a feature-specific view of Motive’s new solutions, we begin from its promise to deliver enhanced safety. You see, leveraging quick response times, the solution minimizes downtime and keep drivers safe, especially during dangerous weather and heavy traffic.
Almost like an extension of that, there is the prospect of fast and reliable service. This translates to how drivers can request immediate assistance for services including heavy duty towing, jump starts, tire changes, fuel delivery, lock-out assistance, winching, and more. These requests can be easily made directly from the Motive Driver App, with an average call answer time under 20 seconds and service arrival time within 60 minutes. Then, there is the potential for extensive coverage, something that stems from a nationwide footprint, providing support for drivers wherever their routes take them.
Hold on, we still have a few bits to unpack, as we still haven’t touched upon the solution’s ability to generate cost savings and eliminate hidden fees. In essence, Motive customers can expect savings of 15-20% on roadside assistance costs. Customers only pay for services used, unlike other solutions with monthly service fees.
Among other things, we must mention that Motive’s industry-leading AI can detect 99% of severe collisions in a matter of few seconds, enabling customers to use its powerful, accurate AI to monitor and protect drivers.
